57 Net Promoter Score Meme

How to calculate net promoter score.

Net promoter score meme. The net promoter score is an index ranging from 100 to 100 that measures the willingness of customers to recommend a company s products or services to others. It is used as a proxy for gauging the customer s overall satisfaction with a company s product or service and the customer s loyalty to the brand. Nps measures the loyalty of customers to a company. Subtracting the percentage of detractors from the percentage of promoters yields the net promoter score which can range from a low of 100 if every customer is a detractor to a high of 100 if every customer is a promoter. Net promoter score definition. A net promoter score ranges between 100 and 100 with 100 being the worst and 100 being the best. Detractors score 0 6 are unhappy customers who can damage your brand and impede growth through negative word of mouth.

The net promoter score is the world s leading metric for measuring customer loyalty. Net promoter or net promoter score nps is a management tool that can be used to gauge the loyalty of a firm s customer relationships it serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth. Since its introduction in harvard business review 16 years ago the net promoter score or nps has become a foundational business metric based on a single question on a scale of 0 to 10 how. Nps scores are measured with a single question survey and reported with a number from 100 to 100 a higher score is desirable. Promoters passives or detractors. Net promoter score nps definition. The answers are based on a 0 10 scale.

Based on your customer s rating from 1 to 10 you first need to classify people into one of the following groups.